Globe Voice
An accessible ticket booking app
With: Shakespeare's Globe, London
WHERE
Shakespeare's Globe
RESEARCH
field visits, interview, focus group
MY ROLE
Visit, questionnaire, conversation design
TOOLS
Adobe XD, After Effects, Illustrator
Skip to outcome
Shakespeare's Globe
RESEARCH
field visits, interview, focus group
MY ROLE
Visit, questionnaire, conversation design
TOOLS
Adobe XD, After Effects, Illustrator
Skip to outcome
The experience of visiting the Globe is unique and should be uninterrupted. The navigation in the building can be challenging at some points, especially if disabilities are taken into consideration. To unify all the different experiences offered by the company, a layer of sound is proposed, the Voice of the Globe. The voice can guide you through the whole experience, from buying the tickets to exiting the theatre.
Problem Statement
How might we propose a way to render Shakespeare’s Globe Theater more inclusive and accessible?
Research Plan
Literature research
Existing Projects
Existing Projects
Shakespeare globe
- large print maps
- guide maps
- accessibility membership and touch tours: Access Scheme
- audio described performances
- audio brochures
National theatre
- Audio-described performances and Touch Tour
- Relaxed and Sensory adapted performances
- booking through website
Mousetrap Theatre Envision
- Front of stalls seats at an audio-described performance of a top London show
- Touch tours, exploring the set, props and costumes
Analogous Inspiration
seeing AI - Microsoft
An app that narrates the world arround you.
An app that narrates the world arround you.
Be my eyes
A community that connects people who have low vision with sighted volunteers or company representatives.
A community that connects people who have low vision with sighted volunteers or company representatives.
London underground
- Assistance dogs
- Tactile surfaces
- Hearing aid induction loopsAudio/visual information
Field Visit (
accessibility tour)
The team visited accessibility tour at the globe theatre
The persona
We imagined one of the many persons who could benefit from the Globe Voice.
John Doe
30 years old
Preferred pronouns: They, them, theirs Lives in London with their dog Difficulty seeing from close, especially letters Difficulty seeing some colours
Cheerful personality
Articulate
Currently pursuing a PhD in Art History
30 years old
Preferred pronouns: They, them, theirs Lives in London with their dog Difficulty seeing from close, especially letters Difficulty seeing some colours
Cheerful personality
Articulate
Currently pursuing a PhD in Art History
Some of the characteristics and insights from these users are:
- Likes colourful clothing
- Enjoys the west end theatres
- Creative
- Enjoys sculpting
- Loves the work of William Shakespeare
- Gets comfort from listening to classical music
- A fan of the performance art (music, drama, comedy etc.)
- A storyteller, they like to “write” or narrate stories through a recorder.
- Likes to write music
- Enjoys the sound of natural elements (sound of the rain, wind, etc.)
Proposed intervention
- Maps to book the favourable seats
- App to assist the users as per their requirement
- An unbiased process of booking tickets
- An Audio guide - navigation
- An app to help navigate and assist in the interactions in the space - to ensure the accessibility of the app
- Sensors in the space linked with the app
Information Hierarchy
- Maps to book the favourable seats
- App to assist the users as per their requirement
- An unbiased process of booking tickets
- An Audio guide - navigation
- An app to help navigate and assist in the interactions in the space - to ensure the accessibility of the app
- Sensors in the space linked with the app
The journey starts when purchasing the tickets online or offline. For online purchases, the app can guide the user through the process and help personalise the tickets, getting the best seats for each requirement. For offline purchases, the app can guide the visitor to the box office. When the tickets are received and the user enters the building, the app will assist navigation, offering the possibility to go to the bar, use the restroom, or go directly to the theatre seats. If it’s too early to enter the theatre, it could suggest visit the exhibition or attend a scheduled workshop. The guide will also take into account any requirements that come with the tickets when selecting the best route. All of it is done with storytelling involved, being the user allowed to choose different voices, layers of sound and speed of narration - maybe Shakespeare himself will guide them through!
Once the event is over, the Voice will guide the user to the closest and safest exit.
Once the event is over, the Voice will guide the user to the closest and safest exit.